CBA Strategic "Report Out" Meeting

The Corridor Business Alliance gathered Monday, May 17, 2010 for a strategic update “report out” meeting at Cedar Ridge Winery. Our host, Jeff Quint provided a wonderful atmosphere for the meeting of regional leaders.  Several photos are available here.

The event kicked off with updates from each of the three Task Force Groups. Highlights from each effort are summarized below:

1. Develop and Implement a Regional Brand—Chaired by John Lohman, Corridor Business Journal with support from Curt Nelson, Entrepreneurial Development Center and Pam York, University of Iowa Research Foundation. The task force has spent the last few months researching and reviewing firms that develop brands from across the country. A short list was developed of five national firms, the task force selected two to come to the area and present their proposals in person in April to the task force and a broader group of stakeholders. North Star Destination Strategies out of Nashville, TN was selected by the group as the successful firm. Don McEachern, CEO of North Star returned to the region and presented the process that will begin soon and took questions from the audience for the event.  Chuck Peters, CEO of Gazette Communications, and Nancy Quellhorst, President of the Iowa City Area Chamber of Commerce, previewed the slide show that will be used to describe the need for the “brand print” exercise.


2. Achieve Full Flood Recovery–Chaired by Chuck Peters  and Mayor Ron Corbett, City of Cedar Rapids. The task force met in January to share ideas and best practices. Organizations represented were from the City of Coralville, the University of Iowa and the City of Cedar Rapids. Efforts thus far have focused on maximizing funding, flood mitigation, project management and protection and prevention.


3. Develop and Implement a Regional Economic Development Plan—Chaired by Joe Raso and Scott Fisher with Iowa City Area Development Group and Mark Seckman and Barry Boyer with Priority One. The Task Force has focused their work on three areas of interest based on the needs of interstate commerce and are currently conducting SWOT analysis work in the following areas:

1. New Business Creation

2. Existing Industry Retention

3. Business Recruitment

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Getting Started

World map of GDP real growth rates.
Image via Wikipedia

Pat Baird, CEO of AEGON USA, has very concisely outlined the need for a regional approach to economic development, in a piece published today, November 1, 2009 in The Gazette.  That piece will also be featured in the Corridor Business Journal.

As a place to get started in the discussion, I think Pat’s words set the stage.

On Tuesday, November 3rd, a forum will be held at Kirkwood’s Center for Continuing Education exploring the merits of regional economic development.   Great news.   It’s time for a coordinated economic development strategy for the Cedar Rapids/Iowa City corridor.

As a 30 year employee of AEGON USA, I’ve seen communities where we have operations become transformed into regional heavyweights simply by changing how they think and react to economic development opportunities.  With all the advantages we have in this area, we can do the same.

AEGON USA has increased its workforce in Cedar Rapids from 800 jobs in 1993 to just over 3,600 today.  While we employ over 12,000 nationally in cities such as Baltimore, Louisville, Los Angeles and others, Cedar Rapids is by far our largest site.  The costs are reasonable here, the workforce is well educated and the work ethic is second to none.  In addition, the State of Iowa and its secondary educational institutions have done a great job of supporting the insurance industry.

While many of our employees come from the area, as I do, we still recruit many nationally and even internationally.  Those of us who live here know the advantages:  a great quality of life, outstanding educational institutions, short commutes, safe neighborhoods, Big 10 sports and close proximity to countless recreational and cultural opportunities.

Iowa City and Cedar Rapids, together with the surrounding communities in between, are indeed all very different places.  When we recruit new employees from outside the area, we sell not only the collective advantages of life within the Corridor, but the uniqueness of each community.  These differences among our local communities are very much a positive.  It is rare that one of our local communities doesn’t fit a prospective employee’s needs.

Because commute times are relatively short, we have learned over the years that workforce demands can also be met by the success of other companies.  When we learn of a new company adding new jobs or relocating employees from other locations, we know that spouses and other family members of those new hires present us with additional workforce alternatives.  A win for Iowa City is a win for those of us growing a business in Cedar Rapids, and visa versa.

Correspondingly, flood recovery for this area is also a direct form of economic development.  During this past year, I have had the privilege to serve the State of Iowa on the Ijobs Board, which awarded both competitive and noncompetitive grant monies to communities to jump start flood recovery projects as well as to provide economic stimulus.  The Board had a “geographic diversity” mandate to spread competitive grant monies throughout the state.    It is important to note that the Board, in achieving this mandate, examined the State by quadrant, and not by city or county.

Other communities where AEGON USA conducts its business have recognized economic development has gone regional, and some have even gone so far as to regionalize their government.  The City of Louisville, in particular, has regionalized their government solely for purposes of promoting economic development.   While no one is promoting this idea for our area at this time, it illustrates the thinking and efforts of other communities with which we compete to attract new employers and/or encourage the expansion of our existing employers.

It is for these reasons that we endorse and will support the initiative to develop a coordinated economic development strategy for the Cedar Rapids/Iowa City Corridor.  The fact that somewhere on a map are dotted lines which divide the region into cities and counties is totally irrelevant to business and to economic development.    The attributes we share in this region are far more valuable than those things that divide us.   It’s time we focus the efforts of our local Chambers of Commerce, economic development groups and academic institutions on these attributes.  It is also time our local governments form a collaboration among themselves and with the regional economic development groups to ensure they are constructive partners in regional economic development.  It is also as important never to allow the parochial interests defined by these dotted lines on a map to become a deterrent to what is right for the Corridor.  If we accomplish this, we all win.

What do you think?

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