About the logo:
While a logo is not a brand, it is one of the most high-profile, easily understandable expressions of a brand. Following is information from North Star Destination Strategies, providing information and insight into the logo created for Iowa’s Creative Corridor:
A double helix comprises an “I”, which symbolizes the individual and the transformative power of the Creative Corridor for his/her future.
The “I” also represents the collective Iowa.
The double helix that makes up the stylized “I” is reminiscent of DNA …the root of life and the code responsible for the past and future of any living entity.
The double helix mark is symbolic of the spark of life or the signature of an individual
The mark also represents the duality of the Creative Corridor, the unique mix of art and science and the importance of both the individual and the community.
On a more subtle level the double helix forms an interlocking “double C” pattern, which can stand for the Creative Corridor when this logo is used independent of the name.
The strong colors lend a solid foundation to the mark while the lowercase type treatment injects a contemporary quality and youthful spirit to the logo.
The gold and green communicate the productive growth of ideas, agriculture, artists, and individuals in the region.
The use of green type against neutral grays brings the brand’s key message of creativity to the forefront.
For more on North Star’s research go to www.corridor2020.com