It has been nine months since North Star Destination Strategies was hired to help us articulate our brand promise to the world. Because of that amount of time, it is sometimes difficult to remember where we are in that process. John Lohman has provided an accessible timeline and was able to provide an overview of the original research.
We now are able to post the original research slides, which gives more insight into how we view ourselves, and how others in our region view us. This is the research which will lead us to brand positioning and the first articulation of the brand promise. That work is ongoing now, and should be completed this summer. Until then, please comment on this research.
- Community Branding Survey Completed – Results Soon (corridor2020.com)
- Branding FAQs (corridor2020.com)