Anya Codack, CEO, of Yfactor Inc. posted this in EcDev Tech Trends.
Regional Branding – Representing Multiple Communities
Tough economic times tend to spur two kinds of activities that are important to economic development – innovation and collaboration. In today’s hyper-competitive environment, communities must deal with severely constrained investment opportunities as well as low ED budgets, and so they are joining forces in innovative, collaborative regional initiatives. We call this “regionomic marketing” and it is generally carried out…
Read the full post here: Case for Regional Branding.